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Why Domain Age Is Important For Your Website

by ianadmin on December 19, 2011

Choosing a website name is a key step toward the early success of your business. It represents your business’s face to the online population and can make a world of difference when it comes to marketing. As such, choosing a name that is synonymous with your business or objective can be quite confusing. To avoid the bewilderment, many times people buy aged domain names. Though it can sometimes be an expensive preposition, but the advantages far outweigh the initial costs.

The Importance

The trend began when most of the commonly perceived domain names were registered and businesses in the same niche were not able to find suitable domain names. So, just like real estate, aged domain names too become a precious commodity. Here’s why it’s important:

  • Well established businesses/companies have to have a domain name similar to their real world name as it is integral to proper branding strategies.
  • A person is more likely to search the exact name/terms related to a niche rather than its synonyms. So, aged domains rank higher.
  • Aged domains already have great quality high PR content which can serve as a platform to build a much better website.

The Advantages

The benefits attached with aged domain names are countless. Let’s discuss why you should buy one:

  • Google, the most widely used search engine, ranks aged websites higher during a search query. This means you are likely to attract more eyes if you use them. Aged domains already have the natural backlink portfolio and established web traffic following.
  • Aged domains are not checked with the “Google Sandbox” filter. So you start receiving real web traffic almost instantly.
  • For competitive markets, it can be expensive to buy high ranking keywords. As such, an aged domain having one or two important keywords of your industry can give you an edge over the competition.
  • Besides Google, other search engines like Yahoo, Altavista and Microsoft’s Bing, also give due importance to age of a domain while returning search queries.
  • It can be highly beneficial if an aged domain already contains high quality SEO optimized content. This does reduces the effort and costs involved in content creation.
  • Contrary to the misconception, not all aged domains are expensive. With a little research you may be able to find a domain which is suitable for your niche and is also cheaper compared to registering a new domain.

Precaution While Purchasing

  • In order to get the best advantage possible, look for a website that is at least 2-3 years old. This signifies that the website has a well established track record. A 6 month old domain won’t offer much of a benefit.
  • It must have a high trust value or PR. If someone registered a domain name and then waited for 2 years to sell it, then it won’t offer you any edge. Such domains are called parked domains. Just steer clear of these domains.
  • Present reputation of the domain name is also an important factor. You will not only buy a domain but also inherit the good or bad reputation associated with the domain. It can take years to manage damage control and improve the reputation.
  • Make sure you check the number of inbound links of the domain. A large number of quality backlinks can save you a lot of time and effort.

Weigh in all the options available to you prior to the purchase. An aged domain can quickly propel your business or objective to the heights of online world. Remember, just purchasing a domain name isn’t enough. You have to continue your SEO efforts even after that.

Domain Name Guide

Domain Name Guide

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