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Domain Masking and Forwarding

by ianadmin on December 19, 2011

Two useful tips you can implement with your own URL are domain forwarding and domain masking. “Domain forwarding”, also known as “URL redirection”, is the practice of making a website available under different names. Many people will redirect a domain for simplicity purposes, user errors, or even to promote their content under new domains. As well as there are many reasons for Domain forwarding there are also many ways to forward new users to that specific URL.

Put simply, domain forwarding is just another way of saying you will go to a different domain when you type one in. For example, if you type in “www.Gooogle.com” (notice the 3 “o’s”) into your browser, you will be forwarded to www.Google.com. Is it a different webpage? Yes. Google probably bought the domain “www.Gooogle.com” because many users will incorrectly type in the name of their website, and can easily be redirected via domain forwarding. When you forward a domain you are trying to get users who visit a certain address (like www.Gooogle.com) to go to your main website (like www.Google.com).

Reasons people might want to forward a domain range from the obvious typo-fix, to maybe a broader strategy. Some websites, like Wikipedia, forward different extensions for simplicity purposes. If you visit “www.Wikipedia.com” you will be forwarded to “www.Wikipedia.org” (the correct site). The reason the Wiki foundation does this is probably for simplicity purposes, so users can still visit Wikipedia no matter what extension they put at the end. The same would go for a website that has a complicated URL such as “www.google.com/search?hl=en&source=hp&q=blah” and simplify it with a new domain like “www.example3.com”. Other sites like to promote their content under different names; perhaps a website moved to a new location, like www.example1.com has moved to www.example2.com. Example1.com will probably forward all of its traffic to example2.com so that old visitors don’t get confused about the new domain!

Ways to forward a domain are also vast. The simplest way to forward a domain would be to type “Please follow this link!” on your old URL to redirect all traffic to the new domain. A second method, that is probably easier for the average Internet user, is to do it through your domain name registrar. Go Daddy, for example, has a built in feature that can forward your domain name to a new URL. This can be very convenient for those who desire to do a domain forward, but simply don’t want to get caught up in the coding.

Domain masking is a much simpler term to explain. Imagine if you did have a complicated URL and wanted to hide that from the user, well you would use domain masking in this case. Masking is just that: it hides the domain name and presents it as another. To mask, simply go to your domain name registrar (like Go Daddy, Register.com, etc.) and select “mask URL” under your tools section. Hopefully, you will be able to choose whatever you desire as your new title instead.

Domain Name Guide

Domain Name Guide

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