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Why Your Domain Name Is Important

You should think of your domain name as your online storefront. They work with your website to represent your business online 24/7. With this in mind, you need to understand that it is important to have the right domain name. Here are some of the things that a good domain name will do for you and your business:

  • • Make your website more memorable: Just think about the specific and obvious domain names that you know of. If you have this type of a domain name, your visitors are more likely to return to your website.
  • • Allow your business to do better in the Search Engines: You will want to have a keyword rich domain with a well designed website so that you can truly enhance your natural Search Engine positions. This can save you money in PPC advertising. For instance, if you own the domain name you could enjoy a number one position in Google.
  • • Set you apart from your competition: This can also be the main factor that wins you business that would have otherwise went to your competition. Without this type of a domain name you may be losing out on website traffic, which is what brings you business.
  • • Make your website easy to remember: A good domain name is easy to remember, making it easy to find your website. This is why domain names that rhyme, contain a catchy phrase or can be used as a vanity license plate are in high demand.
  • • Allow you to have better branding with fewer errors: A short, sweet domain name is not only easy to remember but it also makes it easier to keep your brand’s continuity across your domain name, logo and products. They are also less likely to be misspelled, thus ensuring that people don’t get lost on their way to your website.
  • • Establish your business’ identity: You want your business and website name to be the same so that you can establish your business’ identity and name. For instance, if you own a retail store, website and domain name that all have the same name, it will be easier to remember and a lot less confusing too.
  • • Establish the type of organization that you have: A good domain name will help identify your organization and the nature of your organization. This is also why it is important to understand the difference between domain name extensions such as .org (used for non-profit organizations) and .edu (an educational entity).

Keep in mind that domain names are a finite resource. If you don’t own then, then your competitors are going to own them and you will lose out.

Domain Name Guide